Lovell was on the road to a title fight. He played the part of Spider Rico in the 1976 movie Rocky. He appeared in the The Ring magazine and on television. He took his impressive record of knockouts into a nationally televised fight with Ken Norton. 
However, Norton easily took apart Lovell, knocking him out. A short time later, Lovell dropped a decision to fight unbeaten Leroy Jones and announced his retirement. Lovell was at times referred to as “KO King”, “The LA Bomber”, “The Jawbreaker”, and “One Punch”. Some 30 years after the first Rocky film, Lovell reprised his role as Spider Rico for the film Rocky Balboa in 2006. Lovell currently lives in San Jose, California and is an American citizen
